Month November 2023

Developing a Security-First Mindset

In the advertising world, there is an acronym called TOMA. TOMA stands for Top-of-Mind Advertising or Top-of-Mind Awareness. This is defined by Marketing Metrics as “the first brand that comes to when a customer is asked an unprompted question about a product or service category.” This can be thought of as the most remembered or most recalled brand names. A…

Importance of Asset Management in Organizational Security

Organizations must take risks in order to operate. Each organization determines what level of risk is acceptable to that organization. This concept is known as risk appetite. Security is the process of examining risk across an organization and taking defined steps to reduce those risks to a level that is acceptable to the organization. Security is NOT the act of…